Creating a chiropractic website can be quite a challenge for most doctors. Inception Online Marketing has found it’s not about what you what to tell your patients, it’s about what they need to see. Please the patient and you’ll be ahead of the game.
With that in mind, Inception Online Marketing, the leading chiropractic website company, shares their top 4 ideas on how you can create the best chiropractic website in your market.
Chiropractic Website Idea 1: Great Pictures
One of the first things a new patient will look for on your website are your pictures. Potential patients want to see who they are going to be working with. Pictures help them to feel comfortable.Find a local photographer and show them some examples of great pictures from other doctors. Make sure your pictures are at the top of your website and you’re in business.
Chiropractic Website Idea 2: Clear Call to Action
Visit most chiropractic websites today and you won’t see a call to action. When a patient chooses you, they need to know what to do. Your website needs walk them through how to get started.
As soon as they land on your website, they should be able to see your phone number and a button that says “Get Started Today” or something like that. Make it easy for new patients to connect with you and your numbers will go up.
Chiropractic Website Idea 3: Engaging Content Content is a double-edged sword. You need content to rank well in searches, but lots of boring content isn’t helpful for new clients. The answer is a mix of both. Make sure you have content to cover you from an SEO standpoint, but you also need to have short pieces of engaging content that’s helpful for new clients.
When you’re creating content try to block out what you want to tell someone and think about what they are looking for. Answer their questions with your content and you’ll be far ahead of the competition.
Chiropractic Website Idea 4: SEO
SEO or Search Engine Optimization is a must if you want patients to find your chiropractic website. This area can be a bit tricky, with no real way to confirm if the information is accuate. The easiest way to vailidate an SEO company is have them show you examples where they have won in your industry. If you’re going to do SEO on your own, you simply have to take the time to do a bit of learning. The internet is filled with people giving great advice on how to improve your website rank. Spend an hour or two per week learning and you’ll be an expert, it's not difficult but it will take some time.
