Companies have started working remotely at a record pace, stretching the traditional business infrastructure into new territory. As a result, networking services, remote help-desk centers, and cloud-based IT support became as ubiquitous to the changing business environment as the in-house infrastructure was for traditional companies. Various MSPs, VARs, ISPs, interconnects, and other service providers filled these needs, creating a wealth of new recurring revenue streams – particularly for UCaaS providers, who saw their revenue rise by 41% in 2020.
Predictably, there was also a 57% increase in expenditures for video conference software in 2021, which gave UCaaS platforms providing both voice and video applications a major advantage over the competition. With the changes in how businesses communicate, opportunities arose as new ways to sell communications technology became decentralized.
New Needs for Established Businesses
Businesses are changing, and the modern company requires a unified communications platform that is:
- Scalable
- Flexible
- Reliable
- Non-local
- Affordable
Networking-based telecom methods, principally VoIP, provide all these advantages and more. Further, these same great services are being provided by companies selling branded versions of basic VoIP service networks the resellers don’t have to manage. For example, major Tier-1 telecom companies have sold significant portions of their network's access to a large handful of MVNOs, that same dynamic has taken place with the larger VoIP service providers.
Decentralized Service & Boosted Brandability
As UCaaS companies rush to fill the gaps left by the fast-shifting communications infrastructure, they're helping clients modernize their voice systems to meet the updated needs of a remote/hybrid workforce. This increased demands within the new remote/hybrid workforce and generated market interest that significantly shifted VoIP calling as the emerging standard.
Being a low-cost and low-data service operating on the same infrastructure as the internet, VoIP service providers were positioned to create new UCaaS market opportunities allowing resellers to sell white-label products as their own.
Resellers rely on providers to set them up to easily brand and sell white-label VoIP products. Resellers can then bundle UCaaS products with extra customized features and add-ons, offering them to their customers as a way to easily modernize their communications systems.
Resellers entering this market should be cautious about inferior VoIP products called bundled services — sometimes referred to as "hybrid services." These amount to compiling bits and pieces of several companies' digital products under a single name, leaving resellers stuck with a large amount of moving parts to manage and raising the need for troubleshooting and unhappy customers. When you come across a hybrid VoIP product – or more accurately, a bundle of products – remember that it is never as robust as a single white-label provider's unified communications platform.
Fully Cohesive Digital Communications Ecosystem
Unified communications are more efficient for many reasons, and the entire business community has taken heed of its advantages. The market has obviously risen since 2020, but it's far from a trend – the global unified-communications market is expected to reach more than a third of a trillion dollars by 2028, according to Grand View Research.
Countless individual service providers are participating in a massive move towards greater cohesion in digital-communications systems. As great as the physical decentralization has been for technology, industry leaders generally provide their customers with an entire communications ecosystem under one roof and on one platform.
By having everything resellers need in one place, white-label UCaaS providers are able to offer quicker and more efficient customer support and consistent service quality. This is one of the big advantages of the VoIP and UCaaS market since major telecom providers don’t traditionally provide white-glove service to their customers.
Naturally, businesses today have a strong desire to maintain a close relationship with the infrastructure provider they've entrusted their communications systems with— this is driving the white-label VoIP market forward. Fortunately, there is an equally high degree of cohesion as there is affordability in the UCaaS market, and white-label VoIP providers are proving to be an exceptional blend of both cost savings and reliability.
White-Label Infrastructure for Clearer Communications
The white-label VoIP market is likely to grow, with even more significant spikes than experienced in 2020. VoIP was already gaining ground throughout the 2010s, but industries have just now been taking full advantage of it.
The only drawback for resellers is that there are so many options to choose from that businesses have to take a moment to dig into the available options and make a choice that will positively affect their operations well into the foreseeable future.
Many companies stand to gain by becoming white-label resellers themselves – especially if they already have phone-service technicians and representatives on their staff. White-label VoIP providers are now helping business owners tap into previously unheard-of revenue streams. Fully in-house VoIP service providers are already easily selling white-label UCaaS platforms as the most economical, flexible, and scalable telephony option for businesses everywhere.
Rather than work with multiple vendors and carriers, working with a single provider allows for a completely self-contained white-label option of advanced VoIP services. You'll be able to leverage Business-grade SMS and MMS, video conferencing, and more – all while confident your brand is supported with the same reliable backend infrastructure.
That's exactly what has made SkySwitch a VoIP leader. If adding white-label VoIP services to what you can offer your clients sounds right for your business, get started today.
